Communications work: an essential part of Interreg BSR projects

Last week communications managers from several projects in the current programme period met for two days of workshops and talks, all with the aim of improving communications and outreach in the projects. This was also an opportunity to connect with people from other projects and lay the ground for collaboration and knowledge exchange.

 

In a media landscape where we constantly receive information and invitations to different events and happenings it’s as important as ever to have clear objectives with ones’ communications. How and why we reach out to stakeholders has to be thought through carefully and thus strategies on this were also discussed at the seminar in Lübeck.

 

From Mambas perspective it was interesting to hear about many other projects focusing on different mobility solutions, both in urban and rural areas. Mobility solutions is a hot topic! We hope that the contact made will lead to future collaborations and knowledge exchange.