Mamba pilot actions and Mobility Centres for integrated rural mobility

A core Mamba activity is our partners’ ongoing implementation of nine innovative pilot projects/actions to improve mobility and service accessibility for residents in rural areas. The pilots include transport on demand (ToD) services; car sharing and ride sharing applications; mobility as a service (MaaS) systems; and combined mobility solutions. The pilots will be tested by users, and results, success factors, barriers etc. will be documented. Ultimately, the pilots will serve as transferable solutions for other rural areas in the Mamba partner regions and beyond. The results will be presented at six local mobility seminars; at a final conference for all Mamba stakeholders in Berlin 2020; and in the coming Mamba database and rural mobility compendium.

Learn more about each pilot action below – including contact persons!

Building on the learnings from the pilots, Mamba partners will also establish physical or digital Mobility Centres in nine rural areas in the Baltic Sea Region, targeting specific mobility needs in each area. For example, enhance transport administration and information systems and create new platforms for public and private transport providers to coordinate their services.

Pilot actions – people-to-service mobility

Bielsko-Biała Regional Development Agency and Bielsko District, Poland: Rural ride sharing and transport-on-demand (ToD)

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The Polish pilot actions aim to increase mobility services between rural areas and cities while limiting travel by private cars to protect the environment. They also seek to enable older and single people to move around more freely, thereby limiting social exclusion. In practice, the action includes development of an innovative mobile app to increase personalization and flexibility in commuting. This will be integrated with existing transportation systems and coordinated with local ride sharing systems and a new transport-on-demand service, that can be booked via a Mobility Centre. The aim is to collect passengers from their homes and transfer them to bus stops and train stations where regular public transport is available. Currently, only one city in Poland offers transport-on-demand. If the results of our pilot activities are positive, they could change the way transport is provided across the country.


Contact: Jan Sienkiewicz,

Regional Council of South Ostrobothnia, Finland & South Ostrobothnia Health Technology Development Centre EPTEK: Mobility as a Service (MaaS)

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The objective of this pilot action is to halt the increasing costs of health and social service transportation in South Ostrobothnia by combining and reorganizing transportation services that are currently organized and financed separately, by different authorities.


Susanna Anttila,

Tanja Aronsen,


County of Plön, Germany: Transport-on-demand (ToD)

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This pilot action will establish a transport-on-demand service in Plön by offering taxis to and from major bus stops. The aim is to increase the supply and use of public transport in rural areas, especially in the evenings and on weekends. The service has already been tested in other German regions, but this is the first time in the county of Plön.


Contact: Beatrice Siemons,

County of Cuxhaven, Germany: Rural car-sharing service, “village car”

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This pilot action is about the creation of an association- or cooperative-based car-sharing service. It could also be described as a voluntary shuttle-service to increase access to and from rural areas with decreasing population density. The concept has been derived from existing projects along the same lines. The innovativeness lies in the implementation of ideas that currently exist only at a conceptual level.


Contact: Gabi Kasten,

Vidzeme Planning Region, Latvian Road Transport Administration: Transport-on-demand (ToD)

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In the Vidzeme Planning Region, 57% of the population lives in rural areas – many with limited access to services. A transport-on-demand (ToD) system will be implemented in areas with low population density. It will be designed to meet residents’ needs and increase access to essential community and medical services, schools, recreation, etc. It should also meet the needs of local authorities, public transport planners and transport providers – and enhance attractivity and tourism in the region.


Contact: Līga Puriņa-Purīte,

Municipality of Vejle, Denmark: Mobility as a Service (MaaS)

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In Vejle and the South Denmark region, many rural areas have limited access to public transport and services. A digital Mobility Centre will be established to integrate existing mobility options and create a platform where citizens can easily get an overview of available mobility services and order transport-on-demand rides. The innovativeness of this pilot action lies in the development of a user-friendly mobile application, and in involving local citizens in the process, thus strengthening neighborhood’s social resilience.


Contact: Merete Toft,

Pilot actions – service-to-people mobility

Diaconie Schleswig-Holstein, Germany: Service-to-people approaches

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This pilot action is a response to the changing demand of services that comes with an ageing population: How can social services reach those in high demand in rural areas? The pilot will include customised mobility approaches that are: resource-friendly (time, money, climate); hybrid (physical and digital); universal (open for everybody); and affordable. An important perspective is how service accessibility can be used as an indicator of societal inclusion or exclusion. The innovativeness lies in strategic networking, action learning and pilots that address the needs of users, providers and their localities alike, resulting in sustainable, adaptable, accepted mobility models.


Contact: Annika Schmiedek-Inselmann,

Municipality of Trelleborg, Sweden: Combined mobility – service-to-people and people-to-service

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This pilot seeks to improve mobility services for citizens in rural areas facing depopulation, through a platform for increased collaboration between different departments within the municipality. Instead of having separate transportation systems it should be easy to use mobility services that already cover rural areas: The food delivery service to a school could also be used to pick up an elderly resident for a doctor’s appointment. This pilot action will mainly be implemented by the municipality which needs to apply new routines in their daily practices. Local companies will be invited to provide input to the platform and provide services. A long-term goal is to develop a model that can be used across the Skåne region.


Contact: Christoffer Hernestig,

Regional Council of North Karelia, Finland: Combined mobility

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Demographic change has a strong impact on this predominantly rural region. Access to public services is decreasing and there is a growing demand for better transport services. At the same time there are still several transport services provided (e.g. school busses, special transport for disabled and elderly, state subsidized taxis for using healthcare services, homecare, and mail delivery). And over 80% of households have a car. The pilot action seeks to make all these transport services available to more residents through the development of a mobile application connecting users and transport suppliers. The application should also include new car sharing and ride sharing options.


Contact: Pasi Lamminluoto,

Contact us & contribute

One important goal of MAMBA is to include users and grassroots organisations in the design of new mobility solutions for rural areas, to make sure that users get what they need. Through workshops and study visits, users and other stakeholders will be able to try out and evaluate local pilot actions and Mobility Centres. Results and learnings from these events will be collected in a manual for self-organised mobility, addressing grassroots initiatives throughout the Baltic Sea Region.


Are you a user or developer of a rural mobility service, please contact us to learn how you could contribute – and check out our Events page!